Website Design for Beauty and Health Products
Recently we had requirement of designing website for health and beauty products at our Chicago web design company which we have different objective to achieve with design as per the overall goal of business. Finally we ended up with design which we have sent to client for review. Except for some changes in the way fonts were used and placement of specific objects, we haven’t got more changes to be made in design and ended up with final confirmation.
Need to highlight audience for which it is selling products
The theme and purpose of website is to sell beauty products and most of the products were belongs to women. There was a need of creating design which exclusively highlights the targeted audience type on first visit. Adding images of women was necessary and we have decided to have flash banner with images of different women with different products of the website. When user would visit website, he would come to know whether it has something to find on this website or not. We have also optimized the flash banner used for better speed.
Giving priority to four main Goal of the business
Website goal has been divided in four main features, first is to aware people for getting tips from beauty expert, second on selling products. Third on establishment of social network through popular media sites like facebook, twitter and linked In to stay in touch with latest announcement and fourth is to display the authority and trust information of business. To fulfill this concept, we have added four banners just after the header flash banner to distribute visitor’s attention equally on these main goals.
Two way navigation menu at top and left side
There was a need of including all the product categories which has around 15 to 20 and pages which get users trust and improve brand reputation. As selling beauty products, it was necessary to display information which would look genuine to visitors with establishment of trust. So we have displayed product navigation menu at left side which can get good benefits in indexing pages as product pages was displayed at third level from root and Pages which establish trust like earned awards, company certificate and trust certificate have been displayed at top.
The products company was selling can’t be categorized in general format as the concept was unique. We have to think of unique navigation menu design which highlights specific product with thumbnail images. We have achieved this by increasing the size of the Menu and product thumbnail image at right side of the bar in navigation.
Header Design for simplicity and branding
As there was lots of money was being spent on promotion of business as main aim was spreading business brand name so there was exclusive need of distinguish logo design and name which can be memorized easily. The website was multilingual website which sells products in different countries and gives free solution to any beauty problems for girls. Have a look at below images of the heeder in which we have described the need of focusing above concept.
Simple product page design
As final layout was product page design which needed to be built with simplicity with describing all the necessary information about that specific product. We have integrated two columns layout divided from middle which have product image at left side and information on right side with navigation buttons for purchase of products and notification banner for special discount.
As it was an ecommerce website our Chicago web development and design experts have built this website together by interactive communication to fulfill the marketing and design need of the website and it has secured the position in top 10 websites in portfolio of our Chicago web design firm.
